‘Fatal Attraction’ is a compact purple coneflower that is distinguished from species plants by its slightly upturned magenta purple rays that do not droop, its large flattened orange-bronze central cones, its sweet fragrance and its near black flowering stems. It typically grows in an upright clump to 26” tall on stems clad with dark green leaves. Flowers bloom from June to early September, sometimes with sporadic later bloom. Dead flower stems will remain erect well into the winter, and if flower heads are not removed, the blackened cones are often visited by goldfinches that feed on the seeds. Drought tolerant once established.